Business Problem:

Increasing price of seafood deters people from purchasing.

Consumer Problem:

People don’t buy seafood because of the high prices, so there is an older demographic of consumers.

Consumer Insight:

Millennials have the greatest buying power in the market, and they are looking to expose themselves to nicer experiences more often.

Consumer Truth:

You have to be fearless to try experience anything worthwhile.

Strategic Approach:

Treat yourself to a luxury you can afford.